Event Identity for Healthcare Thought Leadership Series
Google NYC organised a thought leadership event around the integration of health and wellness with cutting-edge digital technologies. They needed colleteral that reflected the essence of the series and established an effective and consistent communication style with key stakeholders.
Attractive, responsive and flexible
The heart icon reflecting wellbeing’s ‘transition to digital’ was central to this identity, and the visual from which the rest of the event colleteral evolved. All elements were unique, but also tailored to align with Google’s internal guidelines. Digital materials like the e-mail template were fully-responsive and provided a seamless experience for receivers across devices. It was essential to give the Google team the ability to modify the content with ease, so we also created a customisation handbook that was shared across different divisions.